Voiceover and commercials go hand in hand, but it’s not just confined to your TV screens any more.

 

With the massive expanding of the TV ad format into the online and on-demand spaces, the range of different deliveries required for commercial voiceover has also widened. 

 

The conversational, friendly style is every bit as plentiful as the classic hard sell feel, with many other tonalities gaining prevalence as well.

 

Therefore it is vital that you work with a VO who can push the right emotional buttons to evoke a positive reaction to yours or your client’s brand.